TAI. Xiangkai

About

HI, I'M TAI, a Senior Product Designer & Developer based in Rome, Italy. My path in design started from a curiosity about how visuals can bridge different languages and cultures.

After earning my M.Sc in Product Service System Design at Politecnico di Milano, I've worked across Europe (Shanghai, Milan, Frankfurt and now Rome) — creating communication that turns complex ideas into clear, inclusive visuals.

I believe good design is not just seen, but understood it connects people beyond words.

China FlagItaly FlagGermany Flag

Language Skills

EN (C1) · IT (B2) · DE (B1) · JP (A1) · Mandarin Chinese (Native)

Work Experience

Afore Italia Logo

Full-stack / Visual Designer

Jan 2024 – Present

Afore Italia S.r.l.| Rome, Italy

  • Built and launched multilingual corporate websites (afore.it / haileienergy.it / jdenergy.it) from scratch for desktop and mobile, achieving 20,000+ monthly visitors across EU countries.
  • Designed and prototyped digital layouts and interactive mock-ups (Figma, Adobe CC) to improve accessibility and information clarity for multi-language audiences in Italy, Spain, and France.
  • Produced and managed visual content for print and digital platforms, including brochures, exhibition materials, and social media campaigns, ensuring brand consistency and cross-channel visibility across Europe.
Siemens Energy Logo

UX / Visual Designer

Jun 2023 – Offer Withdrawn

Siemens Energy Global GmbH & Co. KG| Erlangen, Germany

Received an offer for a UX / Visual Design position at Siemens Energy's Design Department; employment did not commence due to visa restrictions.

Nintendo Logo

UX / UI Design Intern

Aug 2022 – Jan 2023

Nintendo of Europe GmbH| Frankfurt, Germany

  • Improved Nintendo of Europe's website user experience through monthly analytics reviews using Google Analytics and Hotjar, resulting in an 80% increase in mobile visitors.
  • Collaborated with cross-functional teams in Europe and held bi-monthly design reviews with the U.S. team to align visual direction and ensure brand consistency across global campaigns.
  • Designed mobile landing pages and prototypes (Figma, Adobe PS, AI, XD) to enhance accessibility and clarity across 28+ European markets.
Livework Studio Logo

User Research Assistant

Apr 2021 – Aug 2021

Livework Studio| Rotterdam, Netherlands

  • Collaborated with a multidisciplinary service design team to publish Integrating Service and Autonomous Design, exploring user-centered innovation.
  • Conducted qualitative and quantitative analysis, synthesized research findings from 30+ user sessions into visual reports and user-flow diagrams.
  • Strengthened ability to translate complex data into accessible visuals and narratives, supporting evidence-based and inclusive communication design.
Jiayong Logo

Interior Designer

Jan 2019 – Aug 2020

Shanghai Jiayong Construction & Decoration Co., Ltd | Shanghai, China

  • Designed spatial layouts and 3D visualizations (AutoCAD, SketchUp, 3Ds Max) for 10+ residential and commercial projects totaling over 4,000 m², ensuring functionality and aesthetics aligned with client expectations.
  • Delivered visual presentations and rendered material proposals that reduced client revision time by 25% and improved approval efficiency.
  • Strengthened foundation in visual composition, storytelling, and color hierarchy, later applied to brand and digital communication design across local projects.

Education

Politecnico di Milano Logo

Politecnico di Milano | Milan, Italy

Multidisciplinary programme integrating visual communication, service design, and system thinking, focused on user-centered and cross-media communication strategies. GPA: 105/110

Bauhaus-Universität Weimar Logo

Bauhaus-Universität Weimar | Weimar, Germany

Erasmus+ Programme. Focused on product–service systems, user experience, usability, CAD design, Game design, and applied design research. GPA: 1.1 (Sehr Gut)

NABA Logo

B.A. Design

2014 – 2018

Nuova Accademia di Belle Arti Milano (NABA) & Shanghai Polytechnic University | Milan, Italy

Dual-degree programme in interior & communication design, combining aesthetic storytelling, spatial planning, and user-centered design. GPA: 110 e Lode/110 (Highest Distinction)